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Sports, Theme Parks and Exhibition venues

Smart Parking for High-Volume Leisure & Event Sites

Match-day surges, school-holiday crowds, and tradeshow turnarounds can flood a site with cars in minutes. HUB delivers smart parking solutions for sports venues, theme parks, and exhibition venues that blend LPR fast lanes, mobile pre-booking, and a cloud console for live control. Operators clear queues quickly, protect revenue, and let visitors focus on the fun - not the parking.

Built for peak traffic, the platform also scales down smoothly on quieter days, keeping running costs in check. That flexibility has persuaded stadiums, amusement parks, and expo centres on five continents to adopt HUB technology, transforming car parks into reliable, data-driven assets that streamline operations and elevate the driver experience.

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Connected Digital Technologies

  • LPR Gate Control: Our LPR parking solutions for sports venues, theme parks, and congress centres read plates in seconds, eliminating paper tickets and queueing while providing a secure audit trail that deters misuse.
  • Cloud Management Dashboard: JMS - HUB’s Cloud-Based Janus Management System - unites barriers, pay stations, sensors, and validation kiosks in one interface: robust parking management software for sports venues, theme parks, and exhibition venues that slashes manual oversight.
  • Mobile Booking & Digital Passes: Fans and visitors pre-book bays, pay in-app, and gain access via Bluetooth or LPR; promoters e-mail digital vouchers that sync automatically - creating a seamless, data-rich journey from driveway to gate.

Event-Ready Efficiency & Guest Experience

  • Dynamic Tariffs & Peak Shaping: Rates flex automatically by event schedule, zone, or demand, encouraging turnover in premium bays while keeping outer spaces attractive - configured in minutes within the sports venue parking management software.
  • Parking Guidance & Wayfinding: Sensors and signs guide drivers straight to free spaces, cutting search time, congestion, and emissions - critical for kickoff, coaster-rush, or expo opening.
  • Real-Time Analytics: Live dashboards reveal dwell patterns and pinch points, helping operators align staffing, security, and transport links with actual demand.
  • Priority & VIP Lanes: Configurable rules reserve dedicated lanes for VIP ticket-holders, visitors with disabilities, or team coaches. The system grants swift LPR or Bluetooth access while routing general traffic efficiently - all managed centrally in the theme park and exhibition venue parking management software.

Revenue, Scalability & Support

  • Discounts, Loyalty & Group Codes: Build tiered offers - member discounts, family packages, exhibitor passes - directly in the system, turning parking into a targeted marketing channel for clubs and park owners.
  • Expandable Architecture: HUB’s sports venue, theme park, and expo venue parking systems scale effortlessly - integrating EV chargers, temporary overflow zones, or VIP parking areas without disruptive overhauls.
  • 24/7 Service & Maintenance: Factory-trained teams keep your parking management software for theme parks and associated hardware running reliably, so event staff stay focused on guests, not equipment.
View more case studies

Romexpo, Bucharest

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SSE Arena, Belfast

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LEGOLAND Windsor Resort, UK

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More and more sites around the world are adopting HUB’s solutions to improve both operations and parking experience for drivers.

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Parking experience

Deliver a memorable experience to visitors at your stadium, theme park, or exhibition venue with smart parking solutions that streamline access and digitalize your service offering.

  • Self-Service & Account Management: Simplify parking operations and empower customers, staff, exhibitors, vendors, and shared mobility providers with full control over parking access through a self-service platform – ideal for managing permits, event-specific access, and fleet coordination.
  • Pre-Booking Platform: Enable advance parking reservations for fans, families, and attendees via a mobile-friendly interface – minimizing stress on event day and helping operators better manage peak-time demand.
  • Web Validation Platform: Offer a smarter way to validate parking by empowering on-site businesses as partners, exhibitors, and food vendors to manage discounts digitally – enhancing convenience for guests, integrating promotional campaigns, and reducing administrative overhead.
  • Mobile Payment Solutions: Equip your venue with fast, mobile-first payment options, offer visitors the convenience of paying for parking via smartphone – eliminating the need for cash, minimizing queues, and streamlining the payment process.
  • Guest Parking Platform: Improve your venue's hospitality by integrating parking reservations to affiliated hotels during room reservations – streamlining check-ins and ensuring a smooth, professional welcome.

Discover more about our digital portfolio!

Ready to transform event-day parking?

Contact HUB Parking Technology to discover how integrated smart parking solutions for sports venues, theme parks, and exhibition venues can slash queues, boost revenue, and delight visitors at your site.

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