News

All news tagged as:

digital services

HUB Marketing - Global
Headquarters
October 21, 2025
Smart Solutions for High-Volume Venues

digital services
JMS

From a sold-out football match to the grand opening of a new rollercoaster, or the first morning of a major trade show, nothing puts parking to the test like mass leisure and event venues. Stadiums, amusement parks, and exhibition centers can see thousands of cars arriving within minutes. Operators face the dual challenge of handling surges in traffic and delivering a positive first impression. Unlike...
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Sara Fiorini
HQ Product Marketing
October 13, 2025
The Evolution of Ticketless & LPR Parking Systems

digital services
ticketless
JMS

In the ever-evolving landscape of parking technology, ticketless solutions are gaining increasingly more ground and reshaping the way operators and drivers interact with access systems. At HUB Parking Technology, we’ve taken a significant leap forward by developing a communication protocol that integrates next-generation capabilities into our system, enhancing data processing and empowering facilities with higher reliability, smarter fraud detection, and streamlined operations. The main pillar...
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Manuela Perniola
Key Account Manager EMEA
October 10, 2025
Transforming Parking at Romania’s Premier Exhibition Hub

case study
digital services

In the bustling heart of Bucharest stands Romexpo, Romania’s largest fair and exhibition center – a true landmark of the city’s cultural and business life. Welcoming over 1 million visitors every year, Romexpo needed a ticketless parking system as dynamic and versatile as its events. To meet the growing demand for efficient traffic flow and digital services, Romexpo partnered with Fastpark, HUB’s exclusive partner in Romania,...
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Jan-Hendrik Fouché
Sales Manager, HUB South Africa
September 30, 2025
Westown Square Rolls Out Cashless, Digital Parking

digital services
shopping center

At Westown Square, convenience and innovation come together through a parking system designed for the future. In partnership with HUB Parking Technology SA, the mall has launched a modern, secure, and fully cashless parking solution to improve the customer experience from entry to exit. The current setup features a hybrid model: vehicles collect a traditional paper ticket, while License Plate Recognition (LPR) cameras capture the...
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Luigi Carparelli
Regional Sales Director
September 25, 2025
Back From EPA: Smart Cities, Mobility, and Parking

digital services
smart city

Coming back from the European Parking Association (EPA) Conference in Brussels, we are piecing together a series of insights that are shaping the landscape of mobility in European cities. The event was an exciting opportunity to hear from policymakers, innovators, and municipalities about the challenges and opportunities linked to reshaping urban space through progressive parking. It was clear that “smart mobility” is not just a...
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Sarah Cosby
Marketing Manager, UK
August 28, 2025
A seamless parking transformation for Flemingate Shopping Center

shopping center
digital services
case study

In the heart of Beverley, UK, Flemingate Shopping Center has steadily become a go-to destination for shopping, dining, and entertainment. Since its opening in 2015, the site has grown into a vibrant part of the town’s commercial and social fabric. Being a location welcoming over 2.5 million people each year, the parking experience plays a central role. Flemingate had been a long-standing customer of HUB...
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HUB Marketing - Global
Headquarters
July 24, 2025
The future of shopping center parking: smart solutions for modern retail

digital services
shopping center

Picture this: you’re rushing to catch a weekend sale at your favorite mall, but instead of focusing just on your shopping list, you’re circling the parking lot for the third time, watching other frustrated drivers compete for the same elusive spots. Sounds familiar? This scenario plays out millions of times daily across shopping centers worldwide, transforming what should be the exciting start of a retail...
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Jan-Hendrik Fouché
Sales Manager, HUB South Africa
July 21, 2025
Smart Parking that Scores at SACSC 2025

shopping center
digital services
tradeshow

As shopping centers are redefining their role in the customer journey, one element is emerging as a powerful enabler of positive engagement: parking. The car park is a strategic space where technology can influence customer satisfaction, loyalty, and operational efficiency. From August 5–7, the South African Council of Shopping Centres (SACSC) Annual Congress & Expo in Cape Town will host key players in the retail...
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Alessandro Vermellino
General Manager, HUB Italia
July 18, 2025
Modern Parking Takes Off at Forlì Airport

case study
airport parking
digital services

In the heart of Emilia‑Romagna, Forlì Luigi Ridolfi Airport (FRL) is emerging as one of Italy’s fastest‑growing regional aviation hubs. With increasing passenger traffic, an enhanced parking management system became essential. After a steady development period and its full operational restart in 2020, the airport identified the need for a modern, scalable, connected parking solution – capable of adapting to new travel habits, increasing traffic...
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HUB Marketing - Global
Headquarters
June 26, 2025
Parking shouldn’t ruin the trip: How smart mobility transforms tourism

digital services
tourism
parking operator

Every year, millions of tourists flock to the world’s most beloved destinations – Venice, Paris, Barcelona, and beyond – ready to soak in the sights, flavors, and stories. But before the selfie sticks and museum tickets comes a much less glamorous part of the trip: finding a place to park. For too long, parking has been the silent saboteur of smooth travel. Long queues, unclear...
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