On June 3rd – World Bicycle Day – we celebrate more than just the bicycle, in all its forms: mountain-bike, gravel, and even cargo bike.
Forward-looking cities are rethinking the way people move, not by replacing one transport mode with another, but by integrating them as a response to today's environmental challenges. The global bicycle market is expected to double in the next few years, driven by urbanization, growing awareness of sustainability, and a shift in how people choose to move.
The focus has moved from vehicle flow to people flow: mobility hubs – such as Park&Ride facilities – connect parking, public transit, and shared or private bicycles, enabling smoother, more sustainable journeys.
Switching from car to bike means reducing traffic pressure in urban centers, improving air quality, and offering a flexible and healthy alternative to traditional mobility. To make this shift truly effective, secure, and well-located cycle parking is essential, infrastructure that turns the concept of bike-and-ride into a daily habit. This is what HUB Parking Technology is working on in several cities across Europe.
La Cicletteria in Parma, located next to the city's railway station, operates as a true cycling mobility hub. It combines secure, video-monitored storage, bike rental, e-bike charging, and repair services, and is accessible to commuters, residents, and tourists alike.
At Torino Porta Nuova, one of Italy's busiest railway stations with over 192,000 travelers a day, our recent installation integrates bicycle parking into the station's broader intermodal offering, alongside rail, metro, and urban bus service.
The Park & Ride facility in Cluj-Napoca, Romania, is a fully integrated parkin system where the parking ticket doubles as a public transport pass, allowing drivers to park outside the city center and continue their journey by public transport of bicycle, reducing congestion and simplifying the commute.
These projects highlight a broader shift in how parking infrastructure is conceived and delivered. Whether for bicycles or cars, the goal is the same: to simply transition between transport modes and make more sustainable choices, the most convenient ones.
Here, technology plays a crucial role: by combining infrastructure with digital platforms, access control systems, and integrated payment solutions, parking becomes an active part of the mobility ecosystem. What makes cycling a truly effective mode for everyday mobility is what happens at the interchange, and this is where intermodal parking makes the difference.
Wait no more, to make this difference: HUB Parking is a long-term partner of many European cities and can support your ideas in terms of urban mobility. Reach out and let’s pedal forward!