In the heart of Beverley, UK, Flemingate Shopping Center has steadily become a go-to destination for shopping, dining, and entertainment. Since its opening in 2015, the site has grown into a vibrant part of the town’s commercial and social fabric.
Being a location welcoming over 2.5 million people each year, the parking experience plays a central role. Flemingate had been a long-standing customer of HUB Parking Technology UK, since the installation of a Parqube system back in 2015. In 2023, the site’s operators turned once again to HUB to completely rethink the car park’s operations and align them with modern expectations of speed, flexibility, and ease of use.
The result of this modernization is a fully cashless parking facility powered by license plate recognition (LPR), smart mobile payment options, and digital validation tools — all seamlessly integrated into a system designed to simplify management for operators while enhancing the user journey for customers. From scan-to-pay QR codes to bidirectional lanes and real-time monitoring, the entire infrastructure is built for flexibility and scalability, allowing the operator to easily adapt to changing traffic flows and various user profiles throughout the day. The new setup reflects the commitment to a smooth, high-quality experience that characterizes the entire shopping center.
This project is a straightforwardclear example of how digitalsmart parking, when thoughtfully implemented, becomes an enabler of positive urban retail experiences. Read the full case study to discover how HUB Parking Technology UK redefined the user journey and enhanced operational efficiency creating spaces that work better for customers and operators.
